If in NV we deal first of all with Lean Transformation, that is to say that precise strategic choice which, starting from the analysis of the corporate status quo, is aimed at a substantial change in its modus operandi in every area, we like to combine this activity with the of Lean Coaching, that action of accompaniment to that transformation process that must necessarily start from the enhancement of the work of each individual resource: it is in fact also the Lean Coach who, in synergy with the Lean consultants, has the task of guiding the customer from a present perceived as inadequate and dysfunctional to the desired future (corporate vision). Providing such support in all the different business activities and at all managerial and operational levels therefore has the objective of developing the skills necessary for optimizing the professional performance of the individual as well as of the entire business system. However, improving things or even changing them is never a simple operation since it means questioning structures, balances, behaviors and processes that have been consolidated for some time, and precisely in consideration of this, the Coaching approach inherent in the methodological approach of Lean Manufacturing finds its success above all in its ability to listen to all the individuals involved and to work on their potential and possible resistances in a gradual, progressive and harmonious path. Lean conversion is in fact by its very nature a collaboration between all the personal resources involved in the path, in which each must be guided to find their own motivation to act, their role, their space for improvement and their intimate satisfaction. . Everyone in the company must therefore be given the opportunity to perceive their own value in contributing to the final result with their creativity and proactivity, so much so that an optimal result can be achieved at a general level, only if one focuses on the continuous learning of the individual. participant in the process and daily and systematic training will be stimulated, with the consequence that in the end it will be the company subject who will derive the maximum benefit from it. As Taiichi Ohno pointed out with his famous phrase “One of the main causes of Toyota's success is to always look like itself. Trying to become like Toyota, absurdly, we move further and further away from it ", in what is properly defined Lean Journey, a real journey towards corporate excellence, that process of emergence of the exclusive peculiarities of a company must be facilitated. company, pruned from all those disturbing elements hindering the real and only solution towards its self-efficacy and its efficiency in all its areas.